COUNCIL AGENDA

 

Extraordinary Council Meeting

9 June 2020

 

 


 

 

 

 

 

 

 

 

 

 

 

 

You are hereby notified that an Extraordinary Council Meeting of Liverpool City Council will be held On-line on Tuesday, 9 June 2020 commencing at 6.00pm.

 

Liverpool City Council Meetings are livestreamed onto Council’s website and remain on Council’s website for a period of 12 months.  If you have any enquiries, please contact Council and Executive Services on 8711 7584.

 

 

 


Kiersten Fishburn

CHIEF EXECUTIVE OFFICER

 

 

 


 

 

 


Order of Business

 

                                                                                                              PAGE            

Opening

Acknowledgement of Country and Prayer

Apologies 

Condolences

Declarations of Interest

City Economy and Growth Report

EGROW 01    Business Resilience Grants.............................................................................. 4...........  

Close

   


1

Extraordinary Meeting

9 June 2020

City Economy and Growth Report

 

 

EGROW 01

Business Resilience Grants

 

Strategic Direction

Generating Opportunity

Attract businesses for economic growth and employment opportunities

File Ref

138716.2020

Report By

Julie Scott - Manager City Economy

Approved By

Tim Moore - Director, City Economy and Growth / Deputy CEO

 

 

Executive Summary

 

At its extraordinary meeting held on 16 April, Council resolved to:

 

·    Develop a digital-ready grants program for businesses outside the CBD;

·    Support businesses specialising in hospitality, retail, tourism and leisure by allocating funds from the City Development Fund for a Rebuilding Liverpool’s Economy package to support businesses in the Liverpool CBD affected by the crisis.

 

Grant applications were received from 193 businesses. A total of 51 were recommended for funding. The applications were assessed by an internal working group, consisting of officers from City Economy and Community and Culture, which has made the recommendations contained in this report.

 

 

RECOMMENDATION

 

That Council adopts the recommendations to provide grants to 51 businesses as outlined in the report. The recommendation is to provide grants to the value of $106,000 to 29 CBD businesses from the City Development Fund, and to provide grants to the value of $66,000 to 22 businesses in the greater Local Government Area.

 

 

REPORT

 

The Business Resilience Grants were developed with assistance from the Governance, Legal, Community Development, Digital and Design, and Communications teams. Guidelines, process and an application form were designed to minimise complexity and ensure transparency and probity.

On 5 May 2020, applications for grants of up to $5000 were opened for businesses across the LGA. To fund the grant, a portion of the City Development Fund (CDF) was allocated to CBD businesses only. Businesses outside the CBD had access to non-CDF funds.

The purpose of the grant was to meet the challenges of the pandemic and provide a boost to businesses that are looking to doing things differently to adapt to the current circumstances. For example, that could mean creating or increasing online presence through a new website or identifying new supply chains and distribution channels.

A total of $106,000 was allocated from the City Development Fund (CDF) for CBD businesses. A total of $66,000 was allocated from the existing City Economy budget for businesses outside the city centre.

Due to the size of the budget and the demand, each budget area was assessed separately. The CDF budget had 77 applicants and the LGA budget had 111 applicants. Therefore, more grants were recommended to CBD applicants.

Five applicants were found not to be in the LGA.

A total of 29 applicants were recommended to receive grants from the CDF fund. A total of 22 applicants were recommended to receive grants from the LGA allocation.

Grant amounts were for $2500, $3000, $4000 or $5000. Businesses not recommended for a grant will receive further assistance from the CE team.

Businesses eligible for the grant had to:

·    Be located within the Liverpool LGA who have been severely impacted by the COVID-19

·    Have less than 20 employees, including sole traders if based in the Liverpool CBD and less than 100 employees if based in the greater Liverpool region.

·    Have an ABN and have been trading for a minimum of 12 months (businesses which been in operation for less than 12 months may be considered based on evidence of viability).

·    Can demonstrate loss of cashflow reduction of 30% (or 15% for not-for-profit organisations) or more (week comparison from March 2020 and March 2019)

·    Can demonstrate that they can or have ‘pivoted’ their good or service to adapt to current rules (e.g. sell online, start deliveries).

·    Have already or willing to connect with Business Connect Advisor or industry specific business advisor

·    Be registered for the JobKeeper allowance and/or the small business COVID19 support grant

The grant could be spent on:

·    Online/e-commerce/digital upgrades

Setting up an online store/e-commerce platform

Content development (website, apps etc.)

Graphic Design

Digital marketing strategy development (promoting your business and website online)

·    Operating model change involved in pivoting your business

Promoting your new service/product

·    Capital costs (which must support your proposed digital pivot)

Purchasing new equipment such as packaging for delivery or larger freezers etc.

Applications had to be received by the closing date on Friday 22 May. They were determined according to:

·    Impact of COVID-19 on the business

·    Business pivot/project proposed

·    Use of local suppliers/services

Applications were assessed by two City Economy staff and one Community Development staff member with extensive grant experience. The panel was advised by the Governance and Legal Team on the Terms and Conditions of the grants. An assessment methodology was developed with the Community Development grants team, based on community grants process and practice. An assessment matrix was used by the panel to reach a final score out of 10 for each application. Weightings were applied to the evidence supplied of a downturn in business, the pivot proposed and the use of local services.

All recommended businesses will be checked for their status with Australian Business Numbers and the Australian Securities and Investment Commission before agreements are signed.


 

The following allocation of CDF grants are recommended by the panel.

 

 Business 

Project description 

Requested grant amount 

Recommended grant amount  

Qualita Business Accounting Pty Ltd 

Appointment of local digital marketing expert to promote business online and generate new clientele. 

$5,000

$5000

Double Headed Eagle Pty Ltd (t/a KMA Martial Arts) 

Enhance online presence to be able to kick start business again once restrictions are lifted 

$5,000

$5,000

Out of Office Espresso 

Pivoting the business to provide Mexican cuisine and preparation and delivery of food after normal business hours. Complete rebranding and development of online order system via new website. 

$5,000

$5,000

Blackrose 

Creation of additional product offerings direct to consumer, professional photography matched with an online sales and delivery pivot. 

$5,000

$5,000

Aspire Physiotherapy and Sports Injury Clinic 

Digital marketing to promote business online and generate new cilentele. 

$5,000

$4,000

RYOTA SUSHI 

Improve marketing to attract students and broader residents of Liverpool. Printing pamphlets of menus and updating website. Educating customers on the culture of Japanese cuisine and print out in store brochures about the history and ingredients used. 

$2,985

$3,000

Australian Charter Education P/L trading as ACE Nurse School 

Moving to online training and delivering new courses via e-learning. 

$4,339

$4,000

THE FOUR Ls PTY LTD 

Create online business.

 

$5,000

$4,000

Paradiso Receptions Group PTY LTD 

Encourage future bookings and make communications more effective through remote planning systems. 

 

 

$5,000

$4,000

Macchina Liverpool 

Develop a new menu to reflect the changing restrictions imposed on restaurants and cafes. Highlight changes on social media.  

$5,000

$4,000

Beo-Travel 

Development of an app and upgrade of systems to accommodate more on-line presence 

 

$5,000

$4,000

Cubic Real Estate Azam Pty Limited 

Development of a more efficient website, app development and upgraded CRM system 

$5,000

$4,000

Tealive Liverpool Train Station  

Introduction of new product lines, website development and social media enhancements. 

$5,000

$4,000

THE SPOT BAR AND GRILL LIVERPOOL  

Digital marketing and search engine optimisation to promote business online and generate new clientele.

 

$5,000

$4,000

Bun Me Baguette 

Build a website or app to allow customers to order and pay online easily. Introduce a delivery service

  

$5,000

$4,000

Integrity Real Estate (NSW) PL 

Enhance online presence and use of technology in place of more traditional marketing methods and systems. 

$5,000

$4,000

Vespa Fashion 

Rebuild website and online marketing. 

$5,000

$4,000

The Office Liverpool Pty Limited 

Begin to offer local delivery and catering for commercial businesses. 

$5,000

$4,000

Schema Therapy Sydney 

Development of online training courses and social media marketing 

$5,000

$4,000

Togetherbest Australia Pty Ltd T/A Nutrition Station Liverpool 

Pre-pack fresh and frozen meals. Online and social media marketing. Implement a Nutrition station app to order and pay remotely.  

Not specified

$3000

Gozleme Kings co 

Have introduced 3rd party delivery providers and will be creating a webpage to drive more online orders.

 

$5,000

$3000

Eva Low Ta Liverpool Orthodontics 

Want to continue to support patients on a more remote basis in particular parents of children who are being seen as patience. Wants to offer video conferencing as a way for parents to still be involved in the treatment. Also propose to hold weekly online seminars via Zoom to patients and potential new patients to educate them on general dental health and maintaining their dental health while in treatment with orthodontic care. Want to extend this education to our patients and their families and friends. 

 

 

$4,870

$3000

Bos Realty  

Conducting virtual inspections and online auctions. Would like to build a stronger online presence and branding. Update technology and systems to allow for virtual home videography and online forms to minimise the need for clients to come into the office. 

$5,000

$3000

Sydney Star Painting and Decorating Pty Ltd 

Offering consultants over the phone on painting. Can now also hire the business of they need experts in the area of exterior timber maintenance.  

$5,000

$3000

Laras cafe 

Creating a webpage to allow customers to order online. Introducing third party platforms to drive more people to order online as opposed to coming into the cafe. Promoting the webpage online and through social media. 

$5,000

$3000

Growth Psychology Consulting 

The existing model will be modified where we continue offering video consultations and phone consultations services as an option as well as to provide a new service to small businesses; EAP services and mentoring.  Will be promoting new services as per online presence strategy. 

 

$5,000

$3000

Claire Collection  

Allow products to be purchased around Australia.

 

$5,000

$3000

Accumulus Holdings Pty Limited 

Redesigning business processes to accommodate online and a related digital marketing strategy 

 

$5,000

$3000

 

 

Applications not recommended for grants did not meet the criteria, needed more development and assistance, or may not have supplied relevant documentation.  The details of the applications that were not recommended for funding by the assessment panel are as follows:

Business 

Project description 

Panel assessment 

Requested grant amount 

All Saints Catholic Church Liverpool 

Installation of a specialised video streaming platform to allow for the church community to access services online  

Application did not demonstrate a profit-generating pivot that will support existing and new jobs. 

$5000

YUANDA SUSHI PLY LTD 

Replace freezer, redesign menu and promote business online. 

Applicant had not been operating for 12 months and did not demonstrate a profit-generating pivot that will support existing new jobs.  

$5000

Miss Kim Hair Design and Beauty  

Upgrade salon equipment 

Application did not meet all grant criteria 

 

Not specified 

DMI Psychology 

Development of an e-learning platform  

 

Application withdrawn  

Not applicable 

The Kulcha House Pty Ltd 

Nil 

Applicant had not been operating for 12 months and did not demonstrate a profit-generating pivot that will support existing new jobs.  

 

 $5000

 KUMAR TAILORS AND FASHION ACCESSORIES  

 

Not provided by applicant. 

Application did not meet all grant criteria 

Not specified

Versailles Jewellery 

Promote business through social media and set up an online store

 

Application did not meet all grant criteria 

$5000

A AND Z PARTNERS PTY LTD 

Did not specify  

Application did not meet all grant criteria 

 

$5000

The Trustee for the paca family trust  (MEGA TRAVEL P/L 

 

Payment of operating expenses 

Application did not meet all grant criteria 

$5000

FADAA, QUSSAI 

No clear indication. Noted to keep business moving and provide more products to start sales online.

 

Application did not meet all grant criteria 

$5000

Master Hairdresser  

Target foot traffic, offer client discounts and communicate via Zoom or Whatsapp.

 

Application did not meet all grant criteria 

Not specified

SNIP & CLIP BARBER 

Change the design of the shop set up include changing the air conditioning units. 

Application did not meet all grant criteria 

 $5000

Kumar Group of Companies  

Not provided by applicant. 

Application did not meet all grant criteria 

Not specified

Food Treasure Pty Ltd 

Develop website. 

Application did not meet all grant criteria 

$5000

Timeless Beauty & Laser 

Website, Facebook, Instagram advertising and marketing. New products to meet new market opportunities in the beauty industry. 

Application did not meet all grant criteria 

 $4300

AATY NEW SUPERMARKET PTY LTD 

No clear indication. Noted to keep business moving and provide more products to start sales online. 

Application did not meet all grant criteria 

$5000

1A DESIGN 

Advertising, online sales and new machinery to provide more products 

Application did not meet all grant criteria 

$5000

Pearlnails Liverpool  

Pay operating expenses 

Application did not meet all grant criteria 

$5000

Tofarati Angels Limited (also trading as TAngels Op Shop) 

Online marketing including website. 

Application did not meet all grant criteria 

$5000

Lawrence Dry Cleaners-Liverpool 

Professionally designed website with graphic design, offer local pick-up and delivery. 

Application did not meet all grant criteria 

$5000

Designer Palace  

Develop a website and e-commerce platform to help business 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

Sisters Hair & Beauty Spa 

Buy new product and machines for new services 

Application did not meet all grant criteria. 

Not specified

Authentic Thai Delight 

To pay operating costs 

Application did not meet all grant criteria. 

$5000

DIWANSONS COLLECTIONS  

Development of ecommerce store and purchase related hardware 

Application did not meet all grant criteria 

 Not specified

FIJI STYLE DESI DHABA  

Due to Covid-19 its very hard to employ too many stuff, Having couple of machines such as dishwasher, will make the easier. 

Application did not meet all grant criteria 

Not specified

Alfirdaus College Pty Ltd 
 

Would like to provide an online learning option and online communication to students and families, particularly the members of our community who have been directly affected by COVID-19 and may need to continue to social distance even when schools are re-opened; this option would also extend to students who are feeling unwell and who will be required to stay at home.  

Application did not demonstrate a profit-generating pivot that will support existing and new jobs.  

$5000

Australian College of Training and Assessment 

Advertising courses online, social media, and in local papers. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

ROYAL TOUCH HAIR & BEAUTY PTY LTD 

New website and hardware  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

 

 

 

 

$5000

SHAKSTAX 

Website development and online payment portal 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

Abhishekh Fashions 

Upgrade of current website and purchase of an app to allow for virtual personal measuring/fitting of garments  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$2,095

Lana's Beauty50 

To purchase new products and equipment in order to introduce new treatments to attract customers once the salon can open again. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

 

 

$5000

Rangoli fashions 

Create online store. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

Beo-Export Australia Pty Ltd 

Development of an app and upgrade of systems to accommodate more online presence  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

EXCEL ACCOUNTING 

Continuation of pre-crisis advertising program 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

HEENA COLLECTION 

Set up online shop. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

HASSAN ACCOUNTING & TAXATION SERVICES 

Develop and adoption of a secure online portal for clients to lodge financial documents 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

Not specified

Ashley Smith and Partners 

Implementation of new upgraded software to make the business more efficient. (2 users) Software is Smokeball program including accounting and management. This will also provide marketing database for marketing emails  

 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

Finest Hair 

Enhance Google rankings and current website appearance via SEO / user friendliness with a focus on online product sales to increase sales and gain another for of revenue stream as well as a tailored Google Ad words with specific landing page and Social media campaign to increase client traffic and revenue whilst taking the business into the new digital era 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

NITT PTY LTD 

Online marketing campaign  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

Humera Hair Design & Makeup 

Create a website and social media for digital marketing. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5000

JT Estate Agents Pty Ltd 

Enhanced Facebook advertising 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$4764

Moore Coffee 

Boosting of social media presence and purchase of new equipment to allow for expansion of product lines. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5000

Domenique Design 

Diversification of product range and development of and online store. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

 $5000

Casanova  

Design a new website, including ordering online and promotion through social media and physical pamphlets. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

 

 

$5000

iSTYLE Hair and Beauty 

Create new website with function for online bookings and online marketing. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$4450

Cucina105 

Design a new website, including ordering online and promotion through social media and physical pamphlets. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

 

 

$5,000

Kypreo Italiano Enterprises Pty Ltd t/a Cafe Academia 

set up website and social media and offer deliveries through Ride On Australia 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000

Miriam Food Pty Ltd 

Establishing a Website for the business and order under awning lightbox and flyers. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000

Alliance Accounting 

Purchase of software and digital marketing upgrades to keep customers better informed 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000

 

The following allocation of LGA-wide grants are recommended by the panel.

Business 

Project description 

Requested grant amount 

Recommended grant amount  

Dolceroma Pty Ltd 

Three opportunities that they are exploring in terms of different product options. These include customised sugar fondant cookies, our health food range, starting with Nutriamo hemp bites, and take home breakfast and treat packs. The intention is to develop a click & collect model, using current and customers as pick up locations, whilst increasing their digital/social media following direct to the consumer. This business model has the potential to increase business sales, by opening offerings direct to the public, without any additional delivery logistics cost and hopefully drive some additional business to partnering customers/cafes.  

$5,000

$5,000

Labero Star Pty Ltd Trading as Better Choice Beverage Co. 

Transition from B2B sales to B2C through online business direct to consumers. This will include updating and upgrading website, digital and social media campaign and email marketing campaign.  

$5,000

$5,000

L.S Hair Elementz 

Social media marketing, promotional collaborations with other businesses, video demonstrations on social media, encourage user generated content. 

$5,000

$4,000

WILD FX 

Digital marketing via social media and search engine optimisation. 

$5,000

$4,000

Monsoon Group Australia Pty Ltd 

Online presence developed and mobile app development for online bookings. Introduction of new product lines for sale. 

$5,000

$4,000

Mins Party Hire 

Online sales via new website and more social media targeting 

$5000

$4,000

International Food Company Ltd T/A Pasta Italia 

Launched an online store and introduced grocery items that complement core product range. 

$5,000

$2,500

Felte Pty Ltd Trading as Fitness Forum Health Club 

Purchase of video equipment and redressing of website to enable fitness programs to be delivered effectively to an online fitness community.

 

$5,000

$2,500

Livcrew Pty Ltd ATF Livcrew Unit Trust T/A F45 Training Liverpool 

Online classes and live streaming videos. Launched a bootcamp sessions for individuals who still want an in-person experience 

$5,000

$2,500

MAYA SUNNY HONEY  

Strengthen online presence and invest in social media, advertising and creative design. 

$5,000

$2,500

Visualised Concepts 

Digitally marketing granny flats to the Liverpool Community, particularly in Chipping Norton, Morebank, Austral, Leppington and Edmondson Park. 

$5,000

$2,500

Australian Dance & Drama Co 

The pivot is to turn to online training & marketing such through social media advertising & web site development 
 
Purchase of ZOOM licences to enable dance classes to be delivered remotely 

$5,000

$2,500

R & V Electrical Contractors Pty. Ltd. Trading as Jims Electrical 

 

 

Digital marketing including a website update. 

$5,000

$2,500

JCorp Australia Pty Ltd 

Expand services to include training and consulting. Setting up e-commerce website offering monthly business health reviews. Expand customer base beyond Liverpool. 

 

$5000

$2500

Clearview Co 

Changing services are marketed through developing a professional website, google search engine optimisation, social media marketing and lead generation function on website. Professional uniforms to enhance brand. And expand services into general cleaning / high reach window cleaning / post Covid deep cleans. 

$4,204.08

$2,500

SPORTSMAGIC PYT LTD 

Social media and related  marketing  

$5,000

$2,500

Sydney Jerseys 

integrate a kit builder/DYI tool to website to allow customers to design their team jerseys. Will allow customers to design and submit their orders with less human intervention 

 

$5,000

$2,500

GSX Fitness Pty Ltd 

Develop online resources including online classes  

$5,000

$2,500

New tech Installations Pty ltd 

Becoming less reliant on-site work (ie ship work) and become a stronger presence in factory with the manufacturing side. Looking to take on three apprentices.  

$5,000

$2,500

Ausmech Air P/L 

Three-month marketing campaign to reach new clients and obtain new projects. This shift in focus to strategically promote company brand would expose services to a wider network of potential clients. 

$5,000

$2,500

Rocky's Solutions Pty Ltd 

Rebranding of the business to more accurately reflect the operations and a related marketing strategy and new website 

$5,000

$2,500

FASHION CONCEPTS PTY LTD 

Employment of a professional web designer and graphic designer to improve branding. More social media advertising. 

$5,000

$2,500

 

 

The details of the applications that were not recommended for funding by the assessment panel are as follows:

 Business 

Project description 

Panel assessment  

Requested grant amount 

Ultim8 Fitness 

Migrate services to online Zoom platform. 

Not eligible. Application submitted late. 

Not specified 

Empire Tea Pty Ltd 

Online and  home delivery platform. 

Not eligible. Application submitted late. 

 $4875

AMA Event Management 

Implement and online platform and  home delivery. 

Not eligible. Application submitted late. 

 $4875 

Nawshad Akther 

Buying bedding, appliances, storage and cleaning equipment.

 

Not eligible. Application submitted late. 

 $4500

New Brighton Golf Club 

Moving away from manual scorecards & manual systems to a digital scorecard (hygiene) & more streamlined systems  

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Liverpool Glass Company 

Looking to reach out to new & existing customers in the local area to promote services via Google Ads campaigns 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs. 

 

$5,000 

Inyanga trust (t/as stockton ave physiotherapy and Physiofit) 

Introduction of telehealth offering to services. Implement an online exercise prigram and link to the CRM to allow clients to do a home based exercise program. Also would like to update their website to communicate effectively with their current and potential Hydro and Pilates customers. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Autism Advisory and Support Service 

Change from a predominantly face to face retail shop to a  predominantly online store and increasing our customer base nationally. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Little Kickers Liverpool and Districts (my business is setup under the Company Name is MPV Sporting Pty Ltd) 

Continue to run online sessions, enhance online program and adopt a strategic marketing package to enhance online presence. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Envious Solutions 

DIY online marketing webinars for small businesses.  

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$3,600 

PLANZONE Pty Ltd 

Enhance digital marketing to customers. This will incllude; marketing/graphic design; developing an online portal and communication system upgrades  

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

F.S.A Holdings Pty Ltd 

Better targetting of first home buyer market via social media marketing 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Athan Corp Pty Ltd T/A VEK Tools 

Upgrade of website and strengthen social media presence and strategy 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs. 

 

$5,000 

APSRAD Pty Limited 

Implementing a secure radiology e-referral portal. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$4,400 

G. Alloggia Pty Ltd Tading as Joey's Cottage Preschool 

Promoting extended childcare hours to accommodate working parents. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Snapology Australia 

Developing online courses. Seeking funding to assist with formulating and delivering an online marketing strategy. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

 

 

 

 

 

 

 

 

 

$5,000 

Dan Archer Medical Pty Ltd 

Create more brand and produce awareness to drive online customers to buy products.Launch a marketing campaign to drive customers to online platforms. Radio advertising, upgrading website and looking to sell overseas through Amazon UK and USA and eBay. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

HELLO HOLIDAY PTY LTD 

Project is to develop an online based air ticket sales system. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

WENLI MU 

Development of an online shopping and payment system 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

 

 

 

$5,000 

Showcard Mounting and Die Cutting Pty Ltd 

Social media marketing  

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Team Martial Arts Australia 

Social media marketing 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs. 

 

$4,900 

Barca Metals 

Upgrade of website and refocus of marketing effort 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

RNPrinting 

Website upgrade including improved forms for customers to utilise and more social media presence 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs. 

 

$4,979 

The Coupon Magazine Group 

Upgrade of apps and internet presence to complement existing social media presence 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs. 

 

$5,000 

Naked Syrups 

Development of website (inc online store) and social media strategies to enable sales and delivery of more products online 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

 

 

$5,000 

PHYSIO ESSENTIALS 

Upgraded computer systems to provide for more and enhanced delivery of telehealth services  

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

 

 

 

$5,000 

Fit Clinic 

Website management, purchase of server to manage software to facilitate on line telehealth (for allied health clients) and fitness programs. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Em Bridal Boutique  

Rebuilding and upgrading website to re-engage the brides with online tools, advertising and using influences to live stream, develop email marketing 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

ML Business T/A Aquacotta Restaurant  

Website to allow customers to book reservations and order directly for pick up for food delivery. Introduction of new packaging to ensure products are received by customers in an excellent state. Have a car allocated for deliveries and looking to employ locals from local employment agency to do deliveries 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

La Rumbla Ristorante 

Improve online presence and implement a new marketing strategy 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Sabroso Bread n' More 

Diversified to online deliveries offering bread products as well as fruit and vegetables. Redeveloped website to reflect this. Would like to market this new service and website online.  

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Holeshot Fitness and Personal Training 

Offer quality individualised coaching within a small group environment and enhance greater user experience as they are receiving more personalised coaching. 

 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Step Ahead Coaching PTY LTD 

Implemented online learning platform including 12 month reading mastery program. Mathematics learning and one to one classes. 

 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$3,600 

AI Analytics & Consulting Pty Ltd 

Introduction of new service offering eLearn Social.One stop shop for learning new things from reviewed teachers. This is similar to the concept of Airtasker but special focus on learning new things from Reviewed Teachers. Seeking to develop online website, promote the platform via online marketing and 

 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Stuck In A Moment Productions 

Pivot from weddings to business branding and advertising for SMEs in Liverpool 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

My Tandoori Indian Restaurant 

Pivoted from dine-in restaurant to offer take away offerings. Funding proposed to be provided for social media and marketing of the business.

 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Broadline Consulting Pty Ltd 

Purchase of digital hardware and software and related support to enable staff to work remotely 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs.  

$5,000 

Konektamundo Pty Ltd  

The pivot is to move into online coaching and development and target industries outside of automotive 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

ETD Pty Ltd 

The main focus of implementing the pivot at the moment is the new products, We are in the final stages of developing these products, samples have been approved with a few final tweaks to be fixed before general production. We are planning to conduct cold calls to businesses in these target industries, to learn their requirements and advertise our products. We are also looking to update our website and utilise search engine optimisation with specific key words.

 

 

 

 

 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Elevate Wellness 

Introduction of online membership as part of service offering after the success of online classes.  The membership include members only access additional resources including library of classes, live classes, health blog, monthly Q&A sessions.

 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Hair By Pepe & Co. 

Establish a social media marketing/ advertising campaign targeted at appropriate local customers.  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

MSR COPT AUSTRALIA PTY LTD T/A TIK TOCS PLAYLAND & CAFE 

Upgrade website to accept payments and process orders online.   

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$4,000 

Premier Awards 

Product diversification, website upgrade and social media campaign. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

CENTRUM PRINTING PTY LTD  

Brand marketing and upgrade of online presence 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Creative Dance Company 

Offering interactive classes online both live and recorded. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$4,950 

Oliver Fitness Group Pty Ltd 

Online classes a live streaming videos 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Riches Carpentry & Building t/a Riches Building & Design 

Online marketing campaign and website redesign to target a new audience. Implement online platforms such as advertising campaigns, a professionally designed website and online marketing through social media will increase online traffic and assist with securing new clients.  

 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

GDG GREEN VALLEY PTY LTD 

Update clinic website to include new functions such as an online enquiry form, live chat option for patients to ask about any concerns patients may have as well as a video chat function to allow safe and remote assessment of simple dental concerns such as potential patients for orthodontic treatment or tooth replacement option. Also would like to implement online and social media marketing which would link to an online book platform 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Travel Central 

Add a group travel package to services, improve website to be used on mobile devices and market online. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Carnes Hill Dental Centre 

Upgrade signage, waiting room chairs and produce videos for social media that promote dental hygiene. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

JCorp Accountants Pty Ltd 

Adding business advisory to services to help other businesses succeed, incorporating software and marketing to promote new service. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

Trupt Trust 

Broadening of local print and virtual advertising exposure and upgrade of equipment. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

Your Choice 

Development of online tutorials and social media advertising 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$3,350 

Fusion Face & Body Art 

Licence for Paint and Sip in Liverpool. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Hoxton Park Anglican Church 

Livestreaming church services and offering smaller group activities via Zoom. 

Application did (not) demonstrate a profit-generating pivot that will support existing and new jobs. 

$5,000 

Limitless Mind Tutoring 

  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Rush Dental Pty Ltd 

Upgrade to Digital marketing. Upgrade website content and booking service online  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Marvel Clean Pty Ltfd 

Introduction of new revenue stream - home cleaning along with their existing commercial office services. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Be Beautyfied  

Better marketing strategy and online accessibility 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Parissis Flooring Pty Ltd 

Building a e-commerce website to allow customers nationally to purchase products and services online.  Seeking to implement a digital marketing strategy and enhance brand through vehicle vinyl wrapping. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Liverpool Neighbourhood Connections Inc 

Upgrade of website and refocus of social media marketing effort 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Laser Sydney Pty Ltd 

On line presence developed further to drive more customers to the line store and physical business location. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Annucci Leather Pty Ltd 

Pivoting towards business to consumer sales utllising advertising via social media 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

unclear 

Ravelength Hair and Beauty 

Website creation and development of social media presence. Website to include tools such as online books and product sales.  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

 

 

$795 

Netplanetdigital 

Adopting agile social media tactics to reach new customers. This would include a drip campaign and automated emails. Would also create an e-book that would be a training manual on how businesses can get the most of their social media platforms. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Millie Skin 

Pivot to using Australian suppliers of stock and online marketing with new website and pamphlets. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

Platinum Accountants & Advisors Pty Ltd 

Set up of remote access for employees to work from home and a refined digital marketing strategy 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

Signwerx Pty Ltd ATF The Signwerx Trust 

Using digital marketing and google AdWords including a revamped website to encourage new customers  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Leppington Fitness Pty Ltd 

Video and live coaching classes via Zoom. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$5,000 

Sydney Painters Painting 

Online advertising including content development and vehicle signage for marketing and exposure 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

$5,000 

Austral seedlings  

Take product online, setup ecommerce platform, and sell via social media. Include email marketing campaign as well.  

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$4,750 

JUMPING JJAYS HINCHINBROOK 

Purchase of different product (jumping castles) to allow for expanded market. Additional local marketing and advertising. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs.

 

 

 

 

 

$5,000 

Choi's Mushroom Pty Ltd 

Development of online strategy, website and new methods of delivering product to new consumer or direct to consumer markets. 

Reasonable pivot, however, required stronger demonstration that it could generate profit or support existing or new jobs. 

$5,000 

Christian Elizabeth Early Learning Centre Pty Ltd 

Implementation of the government relief package and changing the way they process attendances and receive fees. This also includes the change in the way they offer children's services i.e. proportioned social distancing and additional training, cleaning and remote information communication with existing parents. 

 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

$4,300 

United Kempo Martial Arts Academy 

Further develop online coaching platform and social media marketing 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

 

 

$5,000 

Scope Automotive Accessories 

Creation of an online marketing strategy and platform to grow new customer base. 

Business pivot requires more development and assistance to demonstrate whether it can generate profit or support existing or new jobs. 

unclear 

Australian Sales Force Pty Ltd 

Creating a website and enhance field activity to be able to increase the company revenue. 

Application did not meet all grant criteria. 

$5,000 

Laila's Beauty & Laser 

Moving to a more of an on line presence delivering consultations and also selling products via this media 

Application did not meet all grant criteria. 

$5,000 

Arkan Kebab House  

Advertising and marketing for restaurant  

Application did not meet all grant criteria. 

 

Ryan Sabido 

To completely move online and be an affiliate with another online platform that also sells Ryan's product and utilise social media 

Application did not meet all grant criteria. 

$5,000 

Holsworthy Preschool 

Purchase of devices for use of teachers and training related to remote learning capabilities. 

Application did not meet all grant criteria. 

$5,000 

Trinity Tec Pty Ltd 

Unclear. Undertaking new course to extend knowledge in new technology 

Application did not meet all grant criteria. 

$4,378 

P&T FAMILY PTY LTD  

Not discernible 

Application did not meet all grant criteria. 

$5,000 

BLD Australia group P/L 

Website, marketing and advertising  

Application did not meet all grant criteria. 

$5,000 

SANN BAKES PTY LTD 

Introducing new products, updating website and digital marketing.  

Applicant had not been operating for 12 months and did not demonstrate a profit-generating pivot that will support existing new jobs.  

$5,000 

ADORN LASER CLINIC 

Promotion of business online, appointment of social media and website expert. 

Application did not meet all grant criteria. 

 Not specified

Sahara Grill Liverpool 

Applying to use the funds for rent and bills.  

Application did not meet all grant criteria.  

$5,000 

B66 Bar & Grill Pty Ltd 

Pay bills 

Application did not meet all grant criteria. 

$5,000 

Swim 2 Me Pty Ltd 

Market the swim school to reach more customers. 

Applicant had not been operating for 12 months and did not demonstrate a profit-generating pivot that will support existing new jobs.  

$5,000 

 

CONSIDERATIONS

 

Economic

The grants are to the value of $172,000.

Environment

There are no environmental and sustainability considerations.


Social

The grants support businesses to build resilience.


Civic Leadership

Operate a well-developed governance system that demonstrates accountability, transparency and ethical conduct.

Legislative

This report complies with Council’s Grants and Donations Policy. 

Risk

The risk is deemed to be medium.

 

ATTACHMENTS

 

Nil